Who We Are

About Reaction Foundry

Devin Shea

Devin Shea

Cofounder & CCO

Devin is the Chief Creative Officer for #R3SET Ventures and the Founder of Reaction Foundry.

When he’s not working on his start ups, Devin loves to learn new things like his current focus(biophysics), loves being outside on the local lakes, hiking, travelling, drinking awesome wine, and nerding out.

He also does crazy things like puts butter in his coffee, wears red glasses when the sun goes down and is sarcastic to the point it’s likely a condition.

PJ Danahey

PJ Danahey

Cofounder & CMO

PJ is the Chief Operations Officer for #R3SET Ventures, a start-up currently launching R3SET Magazine  that crowdsources stories of entrepreneurs and community leaders.

When he’s not working, Patrick loves learning about emerging wellness research and technologies, social startup ventures, and cheering for his favorite sports team, the New England Patriots.

Patrick resides in Pittsfield and spends his winters shredding snow as a ski instructor at Jiminy Peak, enjoying the good life.



We’ve picked up a few things over the years developing multiple brands from scratch and working with clients all over the world.  It’s not everything we offer, but it’s represents what people normally come to us for.

  • Brand Strategy 80%
  • Market Research 60%
  • Product Development 70%
  • Customer Happiness 90%